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The first batch of Hai Duong province’s Thanh Ha “thieu” lychees left Noi Bai International Airport in Hanoi on June 7 for the European Union (EU).

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Alongside India, Vietnam continues to be considered as the most interesting potential market in the Asia-Pacific region by German businesses.

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With consumption trends in the EU market changing due to the impact of the COVID-19 pandemic, domestic businesses have been advised to follow new trends and meet stringent requirements in an effort to boost exports to the demanding market.

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Key recent IP developments and trends in Vietnam

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Since the EU-Vietnam free trade agreement (EVFTA) took effect in August 2020, Belgium has played a significant role in promoting trade and foreign investments into Vietnam.

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The foreign investment consulting firm Dezan Shira & Associates’ Vietnam Briefing website has published an analysis on a trend of increasing EU investment in Vietnam and the reasons why the nation has become a formidable competitor in attracting foreign investment in Southeast Asia.

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With a foreign trade volume of about US$41.3 billion, the EU is currently among Vietnam’s largest trading partners: according to the European Commission, Vietnam is the EU’s 16th-largest trade partner and within the Association of Southeast Asian Nations (ASEAN)

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Almost 5 billion USD worth of Vietnamese goods exported to the EU has benefited from preferential tariffs under the EU-Viet Nam Free Trade Agreement (EVFTA), according to the Ministry of Industry and Trade (MoIT).

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Referring to opportunities from the FTAs, the export growth to markets of the new generation FTAs such as the EU-Vietnam FTA (EVFTA), the UK-Vietnam FTA (UKVFTA), and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) is a good example.

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The vietnam-briefing.com published by Dezan Shira & Associates – a consultancy firm on foreign investment in Asia – has run an article, emphasising that since the EU-Việt Nam Free Trade Agreement (EVFTA) took effect in August 2020, Belgium has played a significant role in promoting trade and foreign investment into Việt Nam.

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