Other Publications

Social Marketing for Small Businesses

The publication explaining how social media are profoundly transforming marketing practices and why thismatters for Small and medium-sized enterprises (SMEs) in developing countries - provides backgroundinformation on the origins of social media; reviews main tools and methods such as blogging, socialnetworks including Facebook, LinkedIn, Twitter and Google+, and content sharing methods; discussesimportance and benefits of using social media by exporting SMEs; suggests that strategies need to bedeveloped to take advantage of social media in the export-marketing context and describes how to designsuch strategies; discusses how to measure the impact that investment in social media has on thebusiness, offers a set of indicators and targets, and the ways to measure performance; includes examplesfrom various social media platforms and case studies from selected developing countries.

The publication (Vietnamese and English version) can be downloaded here:

Social Marketing for small businesses.pdf5.3 MB
Tiep thi hieu qua qua mang xa hoi.pdf4.54 MB

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