Forum seeks ways to improve trade promotion measures

The Vietnam Trade Promotion Agency organised the Vietnam export promotion forum 2019 in Hanoi on April 12, with the aim of seeking measures to improve trade promotion and increase the efficiency of export promotion.

Addressing the event, Deputy Minister of Industry and Trade Do Thang Hai said that the forum focused discussions on new export promotion measures which are suitable to current market approach tendencies, and how to diversify trade promotion activities.

The forum created a venue for businesses, economic researchers, trade promotion organisations, and central and local management offices to exchange views, share experience, and discuss trade promotion measures to effectively boost exports.

According to the official, the structure of Vietnam’s export products is changing towards reducing the export of raw materials and increasing the export of processed products.

Vu Ba Phu, Director of the Vietnam Trade Promotion Agency, stressed the need for enterprises to renovate themselves to improve their production capacity and the value of products to meet consumers’ increasing requirements.

At the forum, domestic and foreign economists exchanged views on opportunities and challenges facing Vietnam’s small- and medium-sized enterprises when participating in global value chains.

They also shared ideas on world market trends, as well as issues that Vietnamese enterprises should pay attention to in order to effectively implement export market development activities.

Jonas Grunder, deputy head of the Swiss Cooperation Office under the Swiss Embassy in Vietnam, said that Vietnamese enterprises are facing a lot of challenges related to integration barriers, customs procedures, and quality requirements.

Moreover, they are not adequately informed on the laws of foreign markets, he added.

Source: VNA