In the first three quarters of 2025, Vietnam set a new export record, shipping out fruits and vegetables worth US$4.06 billion to China, marking a 19% increase in comparison to the previous year. This growth was largely driven by the export of durian and banana.

Vietnam’s Market Share in China

According to the data from Chinese customs, these exports accounted for 20% of China’s total fruit and vegetable imports, marking an increase from 17.9% a year earlier. Durian was the leading export product, with shipments valued at $2.3 billion. The average export price per ton was $3,696, which is 14-15% less than that of Thai durian. This fact has positioned Vietnam as the second-largest exporter of this fruit to China, preceded only by Thailand.

The Popularity of Vietnamese Bananas

Bananas were another significant export product, with shipments totaling $232 million, a 16% annual increase. With an average price of $409 per ton, Vietnamese bananas were considerably less expensive than those from the Philippines and Ecuador, which cost $589 and $757 respectively. This has made Vietnamese bananas a favorite among Chinese importers, particularly in border provinces such as Guangxi and Guangdong, where consumers value fresh, affordable, and high-quality products.

China’s Fruit and Vegetable Imports

Chinese imports of fruits and vegetables amounted to nearly $20.3 billion in the first nine months of 2025. Thailand was the leading supplier, with its exports to China accounting for $6.7 billion, representing a yearly increase of 10% and a 33% share of the market.

Vietnam’s Export Strategy

Dang Phuc Nguyen, the general secretary of the Vietnam Fruits & Vegetables Association, noted that Vietnamese exporters benefit from the close geographical proximity to China, resulting in lower transportation durations and costs. A representative from an exporter in Can Tho, a major durian producer, confirmed this, stating that this advantage enables them to maintain the freshness and quality of the fruit while cutting shipping costs by half compared to their Thai competitors.

Free trade agreements, like ASEAN-China and RCEP, as well as bilateral quarantine protocols, have also facilitated exports. In response to China’s stricter import requirements, many Vietnamese businesses have improved their orchards and packaging lines and invested in cold storage facilities this year.

Despite durians accounting for over half of Vietnam’s fruit and vegetable exports to China, export specialists have advised against over-reliance on a single product. To enhance its market share in China, they recommend that Vietnam diversify its products, improve storage technology, and adhere to quality standards.

Source: Retail News

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