China's market regulator and cyberspace authorities unveiled two separate documents on Wednesday to further regulate the country's livestreaming e-commerce sector and online trading platforms.

The new regulation on livestreaming e-commerce, jointly published by the State Administration of Market Regulation and the Cyberspace Administration of China, stipulates the obligations and behavioral red lines for participants in the business.

Under the new rules, operators of livestreaming rooms, as well as marketing personnel, are prohibited from engaging in activities such as false advertising, commercial defamation, and the sale of illegal products and services.

The other regulation focuses on the rules governing online trading platforms, which aim to maintain the orderly conduct of online trading and protect the legitimate rights and interests of all parties.

Online platforms should not use their rules to impose unreasonable restrictions or fees on business activities on their platforms, nor should they limit consumer rights, engage in data-driven price discrimination, or unilaterally alter membership terms, according to the new regulation.

To ensure effective implementation, market and cyberspace authorities will enhance inter-departmental cooperation through information sharing and joint consultations. Online platforms are also encouraged to conduct self-assessments and to release compliance reports regularly.

Source: XINHUANET

• FAS accepting Viet Nam trade mission applications
• Regenerative agriculture paves way for coffee to meet EUDR and cut emissions
• Indonesia, Viet Nam Reaffirm $18 Billion Trade Goal, Sign Five-Year Action Plan
• Why this summer's heatwaves could raise your supermarket bill next year
• Viet Nam steps up investment and trade promotion with the Republic of Korea through business and investor connectivity