Main competitors of Vietnamese goods in Thailand

Thailand’s largest import sources

Because of geographic proximity and favorable trade conditions, countries and territories in Asia supply most of Thailand’s imported goods. China was Thailand’s largest import partner, accounting for more than 31%, followed by Japan at 8.57%. Thailand also imported heavily from Taiwan (China), the UAE, Malaysia, and the Republic of Korea. Viet Nam ranked seventh among Thailand’s major import partners, with a share of nearly 3%.

These major suppliers dominate the Thai market in many important product groups, from electrical machinery to industrial inputs. Economies such as China, Japan, the Republic of Korea, and Indonesia have export structures similar to Viet Nam’s and therefore pose significant competitive pressure in the Thai market.

Table: Top 10 countries supplying Thailand in 2025

No.

Import partner

Import value in 2025 (USD billion)

Share of Thailand’s total import

1

China

108.56

31.04%

2

Japan

29.96

8.57%

3

Taiwan, China

25.71

7.35%

4

United States

21.66

6.19%

5

United Arab Emirates (UAE)

17.74

5.07%

6

Malaysia

15.16

4.33%

7

Viet Nam

10.99

3.14%

8

Indonesia

10.42

2.98%

9

Republic of Korea

9.91

2.83%

10

Singapore

7.69

2.20%

Source: ITC Trade Map, 2026

FTA partners

As of the end of May 2025, Thailand had a total of 14 FTAs in force with 18 economies, mainly in Asia. Goods from these partners enjoy tariff preferences when exported to Thailand under the relevant FTAs.

Thailand is continuing to expand its FTA network with new partners in different regions, including negotiations with the EU, EFTA, Canada, and others. New FTAs are expected to increase competitive pressure on Vietnamese exports to the Thai market

Table: Thailand’s Free Trade Agreements

No.

FTA

Partner

1

14 FTAs in force

  • 14 Asian partners: 9 ASEAN members, China, Hong Kong (China), India, Japan, and the Republic of Korea;
  • 2 Oceania partners: Australia and New Zealand;
  • 2 American partners: Chile and Peru

2

7 FTAs under negotiation

 

  • Thailand–EU,
  • Thailand–EFTA,
  • Thailand–China,
  • Thailand–Pakistan,
  • Thailand–Sri Lanka,
  • Thailand–Turkey,
  • and ASEAN–Canada

Source: Thai Customs, 2025

Source: Center for WTO and International Trade - VCCI