Businesses are embracing various ways to sustain growth amid escalating global trade tensions due to reciprocal tariff measures between major economies.

The Southeast Asian country is expected to be affected by several of the new US tariffs, but not as severely as many other nations, said Deputy Minister of Trade and Industry Nguyễn Sinh Nhật Tân.

The Ministry of Industry and Trade (MoIT) and Việt Nam trade offices abroad are set to intensify collaboration with local departments, commodity associations and businesses to capitalise on export opportunities arising from international economic integration.

Vietnam and ASEAN member states are jointly deploying measures to boost the region’s economy, with a focus laid on completing the upgrade of a regional agreement to expand trade and investment.

Prime Minister Hun Manet said that Cambodia’s economic and business landscapes gave prominence to partnerships and Asean is a beacon of stability and power.

Fruit and vegetable exports to China in the first two months of this year fell by nearly half compared to the same period last year, as the country tightened inspections of chemical residues in durian, jackfruit, and dragon fruit

Though simpler and less costly, exporting goods via unofficial channels poses risks for businesses, such as violating import laws or facing high dispute rates. In contrast, formal exports are more complex and high cost but bring about greater benefits for businesses, including state support and easier market access. For a large and demanding market like the European Union (EU), the later practice is a sustainable path for businesses.

Vietnamese businesses need to thoroughly study the Food Safety and Security Act 2025 (FSSA), which was passed by the Singapore Parliament on January 8, to ensure compliance with relevant regulations in their import and export activities to the Singaporean market.

Therefore, the ministry will focus on implementing effective solutions to bring into full play competitive advantages and seize opportunities by promoting and supporting businesses and industry associations in effectively exploiting traditional markets that still hold significant potential

Due to the effects of global supply and demand developments, Vietnam's rice exports in the first two months showed a declining trend as export prices continuously fell. Meanwhile, Mekong Delta localities are currently in the peak harvest season for the winter-spring crop, leading to a significant decrease in the rice purchasing prices compared to the same period in 2024.