The international buyers promote to purchase Vietnamese goods

Purchasing and cooperation activities with Vietnamese suppliers over the past many years have brought impressive results to international brands, purchasing and distribution units.

This has created the foundation for the decision to stay long-term and continue to further expand the purchasing scope of international units in the Vietnamese market.

Speaking at the 2024 Export Forum held within the framework of the event series "Connecting the international supply chain of goods 2024" (Viet Nam International Sourcing 2024) on June 6, Mr. Aly Ansari, General Director of Walmart Vietnam Nam said that after more than ten years since Walmart started establishing an office in Ho Chi Minh City in 2013, Vietnam has now become one of Walmart's most important supply markets in Asia. Walmart's sourcing team has a variety of solutions to help Vietnam export products to global markets, including the United States, Canada, Mexico Chile and China, with top exports being apparel, electronics, hardware products and many other items. Besides, Walmart also searches for products in other categories such as toys, and food... from Vietnam.

Mr. Akiyama Naoki, Director of Operations and Chief Financial Officer of Uniqlo Vietnam, said that Uniqlo's parent company Fast Retailing has been involved in production in Vietnam for more than twenty years. Uniqlo products made in Vietnam are not only available in 23 domestic stores but also distributed to more than 2,400 stores in the group's global network. Many key products that require advanced production processes such as AIRism, UV Parka, Polo, Heattech, and Fleece are all produced in Vietnam. By 2024, items made in Vietnam account for more than 60% of Uniqlo products in domestic stores and the brand is also trying to further increase this ratio.

From the impressive results achieved during their time operating in Vietnam, international brands and buyers also affirmed their commitment to continue long-term acquisitions further promote purchasing activities and expand their suppliers in Vietnam.

Mr. Akiyama Naoki said that manufacturing activities in Vietnam help Uniqlo optimize its product lines. Therefore, in the coming time, this brand plans to continue expanding its value chain to bring high-quality products to customers.

Mr. Aly Ansari also shared that Walmart has seen the potential in many Vietnamese product categories and wishes to cooperate on a broader scale, exploiting sourcing opportunities with more Vietnamese products, serving both its branding and market development goals worldwide.

Meanwhile, Mr. Herman Xu, General Director in charge of Quality, Miniso Group also pointed out a series of advantages of Vietnamese products in the Miniso system. First of all, Vietnam benefits from preferential tariffs under many free trade agreements, thereby enhancing Miniso's competitiveness when penetrating target markets. Furthermore, in the current context of global political risks, the political environment in Vietnam is relatively stable, helping to minimize risks in the supply chain and ensure a stable supply of products for consumers. all around the world.

Meanwhile, Mr. Herman Xu, General Director in charge of Quality, Miniso Group also pointed out a series of advantages of Vietnamese products in the Miniso system. First of all, Vietnam benefits from preferential tariffs under many free trade agreements, thereby enhancing Miniso's competitiveness when penetrating target markets. Furthermore, in the current context of global political risks, the political environment in Vietnam is relatively stable, helping to minimize risks in the supply chain and ensure a stable supply of products for consumers all around the world.

However, besides those advantages, Mr. Herman Xu said that Vietnam's supply chain also faces a number of challenges in terms of competition with global supply chains, product capacity, and quality assurance, supply capacity, commercial service capacity.

“Towards long-term development, Miniso always accompanies its partners’ development, considering it a part of the corporate culture. We will cooperate with Vietnam's supply chain to overcome these challenges, thereby improving the overall capacity of the supply chain through technical support and resource sharing" - Mr. Herman Xu affirmed.

Regarding the potential Halal market, Mr. Mirash Basheer, Director of Garment Exports Vietnam Company, said that Lulu Group International also evaluates that, thanks to its rich cultural heritage and culinary traditions, Vietnam has many Halal-certified products, suitable for the unique tastes of consumers in Gulf countries. By complying with Halal standards, these products not only meet the religious and dietary requirements of Muslim consumers but also attract customers looking for ethically produced goods and much enthusiasm.

Many Vietnamese products, from agricultural products to groceries, have gradually been placed on the shelves of Lulu Hypermarket, conquering customers in the Gulf region and India. Furthermore, because Lulu focuses on ensuring quality and customer satisfaction, Vietnamese products are promoted in high-end retail environments, thereby easily attracting customers in this segment.

Source: Customs News